Keller Covered

Keller Covered

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Keller Covered is an insurance aggregator - think google flights for homeowner and renters insurance policies. Keller Covered is a simple, non-intrusive, and extremely fast way for clients to find the ideal insurance policy(s) from top-rated carriers at the lowest rates.

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Challenge

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Insurance is a topic that most people try to avoid and often misunderstand. It can be overwhelming and intimidating to select the right policy and coverage for your home. 73% of consumers miscalculate the amount of coverage they need. In addition, applications are typically lengthy and customers often have to rely on a licensed agent.

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Goal

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Provide complete transparency into the entire insurance quoting process, save users valuable time and show the lowest prices possible. Provide users with the opportunity to save up to 30%. Enable agents to start a new conversation with current & future buyers!. Instantly provide proof of Insurance for a home purchase in order to expedite the closing process.

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Product Improvements

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Keller Covered was a live product when I joined KWX. The design team worked on a number of product improvements that include, homepage redesign to convert organic traffic, redesign quote results page to improve quote selection improvement, and Increased mobile conversion by 25% with a cleaner design and CTAs above the fold.

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A/B Testing

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User testing was conducting and allowed us to better understand the user experience. We tested 3rd-party ratings and reviews from different vendors: Google reviews, Trust Pilot, Nerdwallet, bank rate, purchase now button vs Price on Primary CTA, dividing e-commerce vs call for policy section, and moving personal information to the end of the workflow.

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